ATTENTION: Marketing Professionals – Free online marketing conferences this week!

It’s kinda last minute, but I had to share this information. There are three great marketing events happening tomorrow! The only problem is that they’re all happening around the same time. Fortunately, we can catch the replays and feast on some great marketing insights over the weekend. Why not start 2022 with tons of inspiring and informative marketing sessions from some of the most knowledgeable marketing professionals in the industry?

Photo by bruce mars on Unsplash

American Marketing Association

Virtual Conference: The Year Ahead in Marketing

January 25 – 27, 2022

#AMA

Register Now

Falcon.IO

Spark Digital: 2022 Digital Marketing Trends

January 25 – 26, 2022

#Growwithsocial

Register Now

Amplify 2022 Thinkific

January 26 – 27, 2022

#Amplify2022

Register Now

Best App to Create Your Instagram Content Calendar

Creating the perfect feed on Instagram can be quite challenging without the right tools. Thousands of new photos are posted every minute. It’s important to create content that stands out if you want to grow your following and become a social media influencer. Luckily, there are tons of great apps that allow you to plan your content and create a unique feed that will make your followers read your bio, click your links, and press that button to get notifications on your every post, reel, and story.

Photo by Jodie Cook on Unsplash

Apps like Planoly, Plann, and Preview are perfect for making the perfect Instagram feed, but what’s the difference between them? 

Planoly

https://www.planoly.com/

Planoly allows you to plan and schedule posts to your Instagram and Pinterest profiles. You can easily upload photos, write captions, and add hashtags. You can also coordinate auto-posts for Instagram, Facebook, and Twitter. The most unique feature is the ability to easily create shoppable posts. Planoly also has excellent capabilities for data analysis.

Plann

https://www.plannthat.com/

Another great all-in-one social media suite is Plann. You can use it for Instagram, Facebook, TikTok, and LinkedIn. It allows you to upload and edit photos for carousels, reels, and stories. You can also schedule posts and monitor results.  The unique features are the ability to create and store a hashtag set and the ability to create strategic placeholders to help you build your feed.  And if you need free content, you can search for photos and videos from Pexels, Pixabay, and Unsplash inside the app. 

Preview

https://thepreviewapp.com/

Preview allows you to add media for reels, videos, and stories to your Instagram feed with the click of a button. The app makes it easy to review analytics and insights like profile views, impressions, reach, and follower count. You can also schedule posts, create placeholders, upload free photos, and repost photos. The unique feature is the function that lets you search for top hashtags within the app and create hashtag groups.

All three apps also have websites sites with additional resources and content. You can find post ideas, best practices, and social media trends. Plann That offers free training, content calendars, and marketing tips. Planoly’s site also offers tons of social media marketing guides, case studies, and downloadables.

Loving this blog? Support us by shopping with One Hope Wine, a Napa Valley-based wine company that raises money for important various causes. The company has donated over $7 million dollars to organizations like the Susan G Komen foundation, Why Hunger, and the Heart Foundation.

You can also shop on Amazon using our link. We do not receive commissions for recommending products but may receive a commission from purchases made using these links.

Social Media Marketing Trends for 2022

If you’re looking for creative ways to reach new audiences and build your brand in the new year, you’ll want to check out the top trends as recommended by leading influencers and experts in the social media marketing sphere.

META’s New Ad Manager

According to Social Media Today, one of the most significant changes is the introduction of Facebook / Meta’s new dashboard for ads management. The platform will shift to offer fewer options for campaign approaches and launch a new outcome-driven ad experience model (ODAX). As opposed to giving marketers 11 objective options they’ll now only offer 6.

Top Brands Using NFTs

Another major trend to look out for is the use of non-fungible tokens (NFTs).  Ilia Markov defines NFT’s as “unique digital assets, or collectibles, that are created using the blockchain,” on the Falcon.io blog. These assets might include photos, music, videos, and art. They’re growing in popularity because they allow brands to create unique experiences that improve relationships with consumers and improve brand loyalty. Companies like Taco Bell, Asics, and Charmin have used NFT’s as a part of marketing campaigns with much success.

More Video, Fewer Tags

Instagram and Tik Tok have become popular because of exciting video features like stories and reels, but don’t forget about YouTube. According to Social Media Examiner, top trends include changes in YouTube’s video search criteria and a demand for long-form content despite the popularity of user-generated micro-videos called Shorts. The platform will shift its algorithm to focus on keywords and titles as opposed to tags, which played a major role in organic growth in the past.  Educator and course creator Jessica Stansberry says authenticity and a community are the keys to continuing to build awareness of your brand in 2022.