National Friendship Day – Beauty Blogger Spotlight

Photo by Gemma Trua-Chan

An ancient Irish proverb once said, “A good friend is like a four-leaf clover; hard to find and lucky to have.” Like good beauty products, good friends are truly hard to find. August 1st is the perfect time to celebrate those who truly care for you, bring joy to your life, and teach you significant lessons. It’s National Friendship Day. To honor this day and inspire wonderful new friendships, we are featuring a beauty blogger. Each month we will continue to recognize outstanding beauty bloggers, influencers, make up artists, and professionals in health and wellness. Send an email and social media links to sohealthyandwell@gmail.com to get featured.

Erika Somerfield is a multi-talented creative professional and beauty blogger who seamlessly balances the role of Creative Director for The Beauty Channel, Director Public Relations for ToteNCarry.com, and Blogger for ZatikNaturals.com. Somerfield studied at University of Southern California, Boston University, Harvard University, and New York University. Her work has been featured in OK, STAR, CA Stylist, Femme Fatale, Santa Monica Sun, Beverly Hills Times, Women’s Health & Fitness, and Black Noir.

You can learn more about her expertise on LinkedIn, Twitter, or Facebook.

https://www.linkedin.com/in/erikasomerfeld

http://www.twitter.com/beautychannel10

http://www.facebook.com/beautychannelnews

Q: What inspired you to (launch your) blog?

A: Helping other companies using my writing skills, I create blog content for beauty companies like ZATIK Naturals, Tote & Carry Bags, Seattle Facialist Patty Huang, Sports Co. Phi Ten USA and more!

Photo by Nathan Dumlao

Q: In honor of National Friendship Day what would you say are three qualities of being a good friend?

A: Being a good listener, patience, acceptance

Q: What is your favorite skin care line? Why?

A: ZATIK Naturals because it has no alcohol, uses healing and powerful Black Seed Oil in their formulas, as well as botanical, herbal extracts (Green tea! Rose! Wild cherry!)  to heal instead of parabens or chemicals. My skin drinks it up like a daytime and nighttime health cocktail!

Q: What is one makeup product that you cannot live without? Why?

A: Liquid Bronzer from Tom Ford. I use it to highlight my skin, as an eyeshadow, on my lips- even to cover strands of gray hair!

Q: How long have you been blogging?

A: 5 years

5 Social Media Tools That Really Work

One thing that I have learned about social media marketing is that it is always changing. Sites like Facebook, Instagram, YouTube, Pinterest, and Snap Chat are always doing something new. Influencers and experts rant and rave about new algorithms, features, and functions and social media marketers ride the wave onto the next thing. It can be challenging to keep up with it all and even more difficult to sift through the tips and trends to find out what works. I learned a lot about social media management in school, but it is always exciting to check out recent trends. I took some time to take a peek at the latest developments in the social media marketing world and discovered some good stuff.  

Photo by Firm Bee via Unplash

There are some great new tools for Content and Automation

As far as content is concerned, I found a few resources that make it easy to create content that your audience will relish. Ivory Mix and Pixi Stock impressed me with amazing stock photos with a variety of color schemes and appealing backgrounds. I used to have a hard time finding diverse photos in the past, but Pixi Stock gives you a great selection if you aren’t able to hire a photographer to create your own custom photos.

Regarding content planning I must say that I have used several apps to plan content, but I really liked Tail Wind. The app design is seamless. It allows you to easily measure social media activity. You can automate posts, review hashtag performance, and see what posts people like the most. It also gives you recommendations for scheduling posts. There are a myriad of quality content planning apps to choose from like Planoly, Plann, and Preview, but I would definitely give this one a try.

Words are still everything.

As a former copywriter, I learned a lot about keywords and search engine optimization years ago. It was nice to see that keywords are still very important when it comes to social media marketing and blogging. I took a peak at the Stupid Simple SEO site for a quick refresher. Mike Pearson was the truth and had some really great insights.

Photo by Merakist via Unsplash

You can send amazing emails with Convert Kit.

Email marking can compliment blogging and social media marketing, but sometimes it can be intimidating. Tools like Convert Kit make it easy to create emails to engage your followers. This site shares some really great tips and videos to help you get started. In just a few clicks, you can easily promote your brand with Convert Kit.

Instagram offers even more options to interact with friends.

I must admit I have been a little scared of trying out new Instagram tools. I am not that into doing videos, but everyone has been talking about how much video content performs so well for a long time. A lot of social media influencers gave good reviews on Reels — I might just be inspired to give it a try. It is not technically a new feature, but according to social media expert Christina Galbato, Reels is still a popular way to grow your Instagram audience.

I could spend hours clicking away on the internet checking out new social media marketing trends. One thing is for sure – everybody has their own way of doing things online and their preferred way to do it.