ATTENTION: Marketing Professionals – Free online marketing conferences this week!

It’s kinda last minute, but I had to share this information. There are three great marketing events happening tomorrow! The only problem is that they’re all happening around the same time. Fortunately, we can catch the replays and feast on some great marketing insights over the weekend. Why not start 2022 with tons of inspiring and informative marketing sessions from some of the most knowledgeable marketing professionals in the industry?

Photo by bruce mars on Unsplash

American Marketing Association

Virtual Conference: The Year Ahead in Marketing

January 25 – 27, 2022

#AMA

Register Now

Falcon.IO

Spark Digital: 2022 Digital Marketing Trends

January 25 – 26, 2022

#Growwithsocial

Register Now

Amplify 2022 Thinkific

January 26 – 27, 2022

#Amplify2022

Register Now

Best App to Create Your Instagram Content Calendar

Creating the perfect feed on Instagram can be quite challenging without the right tools. Thousands of new photos are posted every minute. It’s important to create content that stands out if you want to grow your following and become a social media influencer. Luckily, there are tons of great apps that allow you to plan your content and create a unique feed that will make your followers read your bio, click your links, and press that button to get notifications on your every post, reel, and story.

Photo by Jodie Cook on Unsplash

Apps like Planoly, Plann, and Preview are perfect for making the perfect Instagram feed, but what’s the difference between them? 

Planoly

https://www.planoly.com/

Planoly allows you to plan and schedule posts to your Instagram and Pinterest profiles. You can easily upload photos, write captions, and add hashtags. You can also coordinate auto-posts for Instagram, Facebook, and Twitter. The most unique feature is the ability to easily create shoppable posts. Planoly also has excellent capabilities for data analysis.

Plann

https://www.plannthat.com/

Another great all-in-one social media suite is Plann. You can use it for Instagram, Facebook, TikTok, and LinkedIn. It allows you to upload and edit photos for carousels, reels, and stories. You can also schedule posts and monitor results.  The unique features are the ability to create and store a hashtag set and the ability to create strategic placeholders to help you build your feed.  And if you need free content, you can search for photos and videos from Pexels, Pixabay, and Unsplash inside the app. 

Preview

https://thepreviewapp.com/

Preview allows you to add media for reels, videos, and stories to your Instagram feed with the click of a button. The app makes it easy to review analytics and insights like profile views, impressions, reach, and follower count. You can also schedule posts, create placeholders, upload free photos, and repost photos. The unique feature is the function that lets you search for top hashtags within the app and create hashtag groups.

All three apps also have websites sites with additional resources and content. You can find post ideas, best practices, and social media trends. Plann That offers free training, content calendars, and marketing tips. Planoly’s site also offers tons of social media marketing guides, case studies, and downloadables.

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New Morphe Collab with Louie Castro

Have you heard about this? Los Angeles-based cosmetics brand Morphe Cosmetics is known for its ability to form great partnerships with influencers to create bold new palettes and makeup lines that makeup connoisseurs love.  They worked with influencers like Jaclyn Hill and Jackie Aina to launch fabulous new makeup collections that were coveted by many and recently, Morphe announced yet another exciting partnership with makeup artist Louie Castro!  

Castro is a popular influencer on Instagram, YouTube, and TikTok. He has over 2.2 million followers on Instagram, 2.75 followers on YouTube, and 4.1 million followers on TikTok. The social media trailblazer, also known as the Baddest Perra, is popular because of his inspiring makeup looks, personality, and authenticity.  You can find tons of entertaining videos on his YouTube channel like how to skits, cooking videos, and collab challenges.

This Morphe collection features tons of lavish mattes and fancy shimmers in the Sweetest Tea Artistry Palette 35T, as well as a plumping gloss, two lip trios, and a color pencil.  The prices range is from $5.00 to $28.00 and you can purchase it on Morphe’s website.  

The Sweetest Tea collection by @louiecastro is worthy of your wish list! If you’re looking for impressive, posh colors to add to your makeup haul, Morphe offers free shipping for orders over $45 and you can get 30% of purchases this weekend if you use the code WEEKEND30.

Loving this blog? Support us by shopping with One Hope Wine, a Napa Valley-based wine company that raises money for important various causes. The company has donated over $7 million dollars to organizations like the Susan G Komen foundation, Why Hunger, and the Heart Foundation.

You can also shop on Amazon using our link. We do not receive commissions for recommending products but may receive a commission from purchases made using these links.

New Year New Makeup Tips for 2022 – Must-See New Arrivals from ULTA

Are you ready for the Year of the Tiger? Do you even know what that means? According to Pure Wow, 2022 is the year of the Tiger. The Chinese New Year is a celebration preceding the Winter solstice after the second new moon. It is also called the Spring Festival. The Lunar New Year doesn’t start until February 1st but the best part about it is Ulta’s timely new makeup releases from NARS and NYX, including a tiger-striped covered limited-edition line commemorating the beauty of 2022’s anticipated roar.  

The NYX Limited Edition Lunar New Year Matte Setting Spray will immediately catch your eye. The packaging is a bright red with large-printed letters that say “Tiger Energy” and “With Love from Los Angeles.” The lightweight formula is equally appealing and is made to keep your makeup fresh while preventing smudging. The setting spray also contains Niacinamide that helps prevent shine and creates a silky, smooth glow. It’s also cruelty-free and vegan. It’s available at Ulta for $8.50.

The NYX Limited Edition Lunar New Year Eyeshadow Palette features 12 bold colors from matte to metallic. The palette is creatively crafted with intense lettering and dazzling colors. You’ll definitely feel 2022’s tiger flow once you pick this up from Ulta and it’s only $10.00.

If you’re still searching for the perfect lip shine for everyday wear, you might really like the NARS Afterglow Lip Shine Gloss. It has 5 stars on Ulta’s website and comes in several modest colors that are perfect for the office, business meetings, or church. Names like – Supervixen, Chelsea Girls, A-Lister, and Unbroken – make you want to try a few swatches. It comes in 10 colors from shimmers and pinks to rose colors and mauves. Many of the reviews offer great feedback telling how lip shine gloss is lightweight, hydrating, subtle, and non-sticky. It’s available for $26.00.

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Social Media Marketing Trends for 2022

If you’re looking for creative ways to reach new audiences and build your brand in the new year, you’ll want to check out the top trends as recommended by leading influencers and experts in the social media marketing sphere.

META’s New Ad Manager

According to Social Media Today, one of the most significant changes is the introduction of Facebook / Meta’s new dashboard for ads management. The platform will shift to offer fewer options for campaign approaches and launch a new outcome-driven ad experience model (ODAX). As opposed to giving marketers 11 objective options they’ll now only offer 6.

Top Brands Using NFTs

Another major trend to look out for is the use of non-fungible tokens (NFTs).  Ilia Markov defines NFT’s as “unique digital assets, or collectibles, that are created using the blockchain,” on the Falcon.io blog. These assets might include photos, music, videos, and art. They’re growing in popularity because they allow brands to create unique experiences that improve relationships with consumers and improve brand loyalty. Companies like Taco Bell, Asics, and Charmin have used NFT’s as a part of marketing campaigns with much success.

More Video, Fewer Tags

Instagram and Tik Tok have become popular because of exciting video features like stories and reels, but don’t forget about YouTube. According to Social Media Examiner, top trends include changes in YouTube’s video search criteria and a demand for long-form content despite the popularity of user-generated micro-videos called Shorts. The platform will shift its algorithm to focus on keywords and titles as opposed to tags, which played a major role in organic growth in the past.  Educator and course creator Jessica Stansberry says authenticity and a community are the keys to continuing to build awareness of your brand in 2022.