New Morphe Collab with Louie Castro

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Have you heard about this? Los Angeles-based cosmetics brand Morphe Cosmetics is known for its ability to form great partnerships with influencers to create bold new palettes and makeup lines that makeup connoisseurs love.  They worked with influencers like Jaclyn Hill and Jackie Aina to launch fabulous new makeup collections that were coveted by many and recently, Morphe announced yet another exciting partnership with makeup artist Louie Castro!  

Photo by Ashley Piszek on Unsplash

Castro is a popular influencer on Instagram, YouTube, and TikTok. He has over 2.2 million followers on Instagram, 2.75 followers on YouTube, and 4.1 million followers on TikTok. The social media trailblazer, also known as the Baddest Perra, is popular because of his inspiring makeup looks, personality, and authenticity.  You can find tons of entertaining videos on his YouTube channel like how to skits, cooking videos, and collab challenges.

Photo by Ashley Piszek on Unsplash

This Morphe collection features tons of lavish mattes and fancy shimmers in the Sweetest Tea Artistry Palette 35T, as well as a plumping gloss, two lip trios, and a color pencil.  The prices range is from $5.00 to $28.00 and you can purchase it on Morphe’s website.  

The Sweetest Tea collection by @louiecastro is worthy of your wish list! If you’re looking for impressive, posh colors to add to your makeup haul, Morphe offers free shipping for orders over $45 and you can get 30% of purchases this weekend if you use the code WEEKEND30.

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New Year New Makeup Tips for 2022 – Must-See New Arrivals from ULTA

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Are you ready for the Year of the Tiger? Do you even know what that means? According to Pure Wow, 2022 is the year of the Tiger. The Chinese New Year is a celebration preceding the Winter solstice after the second new moon. It is also called the Spring Festival. The Lunar New Year doesn’t start until February 1st but the best part about it is Ulta’s timely new makeup releases from NARS and NYX, including a tiger-striped covered limited-edition line commemorating the beauty of 2022’s anticipated roar.  

The NYX Limited Edition Lunar New Year Matte Setting Spray will immediately catch your eye. The packaging is a bright red with large-printed letters that say “Tiger Energy” and “With Love from Los Angeles.” The lightweight formula is equally appealing and is made to keep your makeup fresh while preventing smudging. The setting spray also contains Niacinamide that helps prevent shine and creates a silky, smooth glow. It’s also cruelty-free and vegan. It’s available at Ulta for $8.50.

The NYX Limited Edition Lunar New Year Eyeshadow Palette features 12 bold colors from matte to metallic. The palette is creatively crafted with intense lettering and dazzling colors. You’ll definitely feel 2022’s tiger flow once you pick this up from Ulta and it’s only $10.00.

If you’re still searching for the perfect lip shine for everyday wear, you might really like the NARS Afterglow Lip Shine Gloss. It has 5 stars on Ulta’s website and comes in several modest colors that are perfect for the office, business meetings, or church. Names like – Supervixen, Chelsea Girls, A-Lister, and Unbroken – make you want to try a few swatches. It comes in 10 colors from shimmers and pinks to rose colors and mauves. Many of the reviews offer great feedback telling how lip shine gloss is lightweight, hydrating, subtle, and non-sticky. It’s available for $26.00.

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Social Media Marketing Trends for 2022

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If you’re looking for creative ways to reach new audiences and build your brand in the new year, you’ll want to check out the top trends as recommended by leading influencers and experts in the social media marketing sphere.

Photo by Jeremy Bezanger on Unsplash

META’s New Ad Manager

According to Social Media Today, one of the most significant changes is the introduction of Facebook / Meta’s new dashboard for ads management. The platform will shift to offer fewer options for campaign approaches and launch a new outcome-driven ad experience model (ODAX). As opposed to giving marketers 11 objective options they’ll now only offer 6.

Photo by Djamal Akhmad Fahmi on Unsplash

Top Brands Using NFTs

Another major trend to look out for is the use of non-fungible tokens (NFTs).  Ilia Markov defines NFT’s as “unique digital assets, or collectibles, that are created using the blockchain,” on the Falcon.io blog. These assets might include photos, music, videos, and art. They’re growing in popularity because they allow brands to create unique experiences that improve relationships with consumers and improve brand loyalty. Companies like Taco Bell, Asics, and Charmin have used NFT’s as a part of marketing campaigns with much success.

More Video, Fewer Tags

Instagram and Tik Tok have become popular because of exciting video features like stories and reels, but don’t forget about YouTube. According to Social Media Examiner, top trends include changes in YouTube’s video search criteria and a demand for long-form content despite the popularity of user-generated micro-videos called Shorts. The platform will shift its algorithm to focus on keywords and titles as opposed to tags, which played a major role in organic growth in the past.  Educator and course creator Jessica Stansberry says authenticity and a community are the keys to continuing to build awareness of your brand in 2022.

Last Minute Christmas Gifts for Makeup Lovers

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What good is a beauty blog without a list of the most popular items for your holiday season? If you are still shopping for last-minute gifts for the fashionista on your list, NARS, Too Faced, and ColourPop have released their top picks for your holiday gift guide.

NARS

The NARS Gift Guide is perfect for anyone who loves trendy new colors, creamy foundations, and products filled with ingredients that do good for the skin.

 It’s time to join the #NARSissist club.

The radiant essentials bundle is $73.10 and features a mini radiant creamy concealer, tinted moisturizer, and a soothing lip balm full of antioxidants. The concealer perfects your skin and gives you a radiant glow. The moisturizer protects your skin with ingredients SPF 30 and Vitamin C. With colors like Dolce Vita, Orgasm, Turbo, and Fast Lane, the Afterglow lip balm is the perfect prep for the mistletoe.

Photo by Karly Jones on Unsplash

NARS also offers free shipping for purchases over $35 and you can book a complimentary session with a makeup consultant. If you are in Atlanta, stop by the NARS store in the The Shops At Buckhead. The address is 3004 Bolling Way, Atlanta, GA 30305.

https://www.narscosmetics.com/

Too Faced

Too Faced gives makeup enthusiasts something sweet at spicy. The Christmas Shop features a Limited Edition Sweet and Spicy Eye Shadow Palette that your gift recipient will thank you for. It’s the perfect combination of warm and toasty neutrals with colors like Lick the Spoon, Batter Up, I’m Toasted, Frost Those Buns, and Muffin Top. The site also shows you how to create the perfect holiday look using copper metallic and sparkly pink eyeshadows to highlight your eyes from crease to brow bone. The palette is $49.00 and received 4.5 out of 5 hearts.

Photo by Nojan Namdar on Unsplash

#ownyourpretty

#toofaced

#tfnaturalbeauty

#getmelted

https://www.toofaced.com/

ColourPop

ColourPop’s Tim Burton The Night Before Christmas Collection is the real deal for daring makeup lovers who like bold new shades and chromatic textures. The set includes a 12-pan palette with matte and metallic shades. With an assortment of smokey eye neutrals and vibrant hues, the possibilities are endless. It also comes with a Luxe Crème lipstick, 2 liquid liners, and new colors from the Jelly Much line.  

Photo by Ekaterina Shevchenko on Unsplash

The line also has a great selection of makeup products for female sports fans. You can gift a collection with a 9 shade pressed powder palette, glittery face stickers, a gel liner kit, and themed makeup bag spotlighting their favorite basketball team, from the Los Angeles Lakes and Miami Heat to the Chicago Bulls.

The set is great for #girlfans and only costs $59.

https://colourpop.com/

Black Friday Self Care Tips

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Even when you commit your life to following rituals for self-care and renewal you can get hit with a curveball, especially around Black Friday or Cyber Monday. Maintaining your healthy lifestyle, sticking to weight loss goals, or sticking to any kind of self-improvement plan is not easy. Thanksgiving, Christmas, and New Years Make it even harder. One wrong decision can lead to a bad habit that seems impossible to break. I’ve been on a long journey with my health and fitness, but I can attest to the many struggles that come along with this personal commitment. However, I’ve found that these challenges can cause you to take a closer look inside to find resilience and remember the many reasons why you became passionate about health and wellness in the first place. And the end of the year is the perfect time to do it.

Photo by Content Pixie on Unsplash

My interest in beauty, health, and wellness came from my exceptional mother who was a registered nurse. She lived her life serving others and caring for people of all ages with illnesses. Unfortunately, she passed away after fighting cancer but what she taught me never left me. She was always so focused on caring for others that she rarely made time for herself. Many of my family members suffered from health conditions, and I became very health conscious at an early age. But that doesn’t mean that I wasn’t plagued with temptations that were not good for me.

Ultimately, you have to learn to take care of yourself. It isn’t always a natural instinct and sometimes people will even make you feel guilty for putting yourself first. Having a health scare will cause you to refocus your energies on being good to yourself. Self-care Sundays are perfect for taking time to reflect on what loving and caring for yourself means. Through the storms of life, I’ve come up with a few simple self-care rituals that leave me feeling like a functioning human being and I’m glad to share.

Eat More Cake

A moment of tasteful indulgence can make the world of a difference. I find renewal in eating a perfectly prepared slice of cake with a coffee or glass of wine. Usually it’s from the deli at Publix or from Starbucks (although recently I found some darn good slices for $1.00 at Walmart). I take my time to enjoy the flavors and mindfully eat each bite. In that moment, I’m taken away from tribulation and filled with endorphins that say everything is good.

Photo by Alisa Anton on Unsplash

Do Absolutely Nothing

It’s hard to be lazy sometimes but finding balance means being still enough to reflect, relax, and renew. Sometimes it’s okay to take some time to do nothing. That means turning it all off and just listening to some music and laying on the couch. You’ll be surprised at how much better you’ll feel afterwards. 

Take a Bubble Bath

Grab the candles and your favorite bubble bath. Fill up the tub and get in the water. You might feel anxious at first and have to convince yourself to enjoy the moment. Try to let go of all of your thoughts, plans, and concerns and just enjoy the special little private getaway that you’ve created just for you.

Photo by CRYSTALWEED cannabis on Unsplash

Create a Gratitude Journal

Write down all of the things that you are grateful for. Take some time to think about the many great things that are going on in your life. It can be easy to get stressed and overburdened with daily tasks, but a gratitude journal will help you to think about positive things and feel better about your life. Do you have a great family? Did you make an exciting new dish for dinner last night? Did you finally pick out the perfect nail color? There’s always something to be thankful for.

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