One of my very first major purchases as a teenager was an eMachine computer. I would stay in my bedroom for hours keeping myself entertained on the internet. It’s amazing how what used to be a great escape is now a necessity. I remember the days of MySpace and #followfriday on Twitter. Things have most certainly changed. Through the years, I’ve been very unsuccessful at creating the perfect social media look. I’ve had tons of digital marketing makeovers. Here’s a few tips on how to touch up your social media and become a total cyber babe.

Bring on the Wow

Have you ever found that one piece of content that stirs up something in you? An article or picture that made you want to write, try something new, or make a change in your life. Aspire to wow your audience by being authentic. Create standout posts that inspire your followers and stops their scroll. Just like a touch of bright lipstick or a sparkly shade of eyeshadow, adding those extra finishes can truly reveal your unique style.

Set the Social Media Stage

Famed reality show judges like Randy Jackson, RuPaul, and Tyra Banks gave us a good idea of what it’s like to be in the spotlight. On the social media stage, we all want to get high scores. Metrics matter when it comes to understanding how your social media resonates with your audience. If you were in a beauty pageant you’d be judged on talent, evening wear, interview, and physical fitness. With social media, it’s all about impressions, reach, views, and engagement. When you know how to set your mark, you’ll be prepared to present fierce content that impresses everyone who sees your post, reel, or story.

Trust the Process

When you do your makeup for a special occasion you probably don’t just carelessly throw it on. Applying makeup is a process. It usually starts with moisturizer, primer, foundation, and concealer. Then you might add blush, highlighter, some eyeshadow and things like eyeliner, mascara and lipstick. Creating great content takes the same care. Take your time to put it all together and make something that truly shines on the web.

Here’s something you didn’t know. I used to work in a makeup store. For 18 months, I worked for Bare Escentuals, I learned the basics on foundations, eyeshadow, blushes, and skin care. I did makeovers for all different skin types and even met the founder once.

It was a fabulous experience but also a lot of hard work, but the reason why it matters most is that it helped me understand just how much beauty means. It was a great feeling to brighten someone’s day with a new glimmer eyeshadow or the perfect match foundation. I enjoyed working with “the girls” and I worked at the airport so it was always fast paced.

After many many years I still kept my beauty must haves, but this year I got a gift that helped me to look back to something I used to enjoy – makeup. I got my first fairly recent “official” eyeshadow palette. After studying tons of beauty influencers and lines and cheering on so many who had a full list of empties, I took the first step and bought a the Jaclyn Hill palette.

This was not an easy feat. I watched it for weeks online. I watched videos to confirm this was the one I wanted. I ordered and waited just a few days to grab it from the mailroom. When I went to get it it wasn’t there.

Then, I called Ulta and they were so kind to give me a refund. I ordered it again and went to pick it up in store (along with my Mario Badescu facial spray).

This was such a great gift. I left it sitting on my television stand just to open on the Christmas day and even decided to grab the brushes. I am hoping that this marks the beginning of a new and old thing and I can share my story more in the new year!

Thank you for so much inspiration!

For makeup lovers, Halloween is the perfect time to pull out those palettes and dig into so many of the colors that you may not try a lot. Indulging in metallics, glitters, and sparkles can make you feel like a kid in a candy shop. The collection of scroll stopping, spellbinding pictures on social media are so crazy! I’m forced to look at Halloween in a new way. Even if you’re just not that into Halloween, you can appreciate the many displays of creativity and artistry.

I’ve always loved the circus so I had to stop and say wow when I saw NYX’s Halloween collection It Was All a Dream. NYX is the official makeup partner of the Cirque du Soleil. The brand collaborated with world renowned special effects makeup artist Mimi Choi to create six unique looks.

The characters: Salty Siren, Slithering Enchantress, Dragon Baddie, Angel Face, Fire Cracker, and Pretty Pony

The Cirque du Soleil and NYX collab definitely upped the Halloween makeup game!

👻 🎃