Latin Heritage Month Beauty Tips

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This month is Latin Heritage Month and there’s no better way to celebrate than by spotlighting these beauty brands.

Photo by Caique Nascimento

It Runs in the Family

You may have seen Luna Magic on Shark Tank. Afro-Latina and Dominican-American sisters Mabel and Shaira started the company in 2022 and have been making moves in the beauty world ever since. With successful partnerships with Colgate Optic White to big big deals with retailers like Target, CVS, and Walmart, the Frias sisters are building their dream. The product line features high quality, affordable cosmetics with an electric, bright vibe.

If you’re looking for vivid hues for your lids, lips, and cheeks, Luna Magic has it. They also offer eye lashes, fragrances, and brushes.

www.lunamagic.com

The Beauty of Blended Culture

The iconic makeup sponge Beautyblender was founded by former makeup artist Rea Ann Silva. The brand launched in 2003 and was a known game changer. Today’s top sellers are The Original Beautyblender makeup sponge, Rosie Posie Blender Essentials Set, and the Rocket to Flawless blend & cleanse set. The products are cruelty free and vegan.

www.Beautyblender.com

Photo by Nick Noel

From Tunes to Tones

When Singer Becky G launched Treslúce in 2021 her mission was to “highlight communities and always give back in an intentional way, supporting Latinx artists and artisans across the U.S. and Latin America.” To celebrate Treslúce’s one year anniversary you can try out some of the brands best shadows, brushes, lashes, and liners in the Becky Made Me Do It collection. And you’ll get a Treslúce Flor de Mexico Pocket Mirror.

https://treslucebeauty.com

I’m so glad to see these beauty brands doing great things! Looking for other ways to support Latin Heritage Month? Here’s a great article by Good Housekeeping.

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OMG! The Best CANNES LIONS Ever!

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This is a reason to visit France! I was elated to discover that the Cannes Lions Festival added business-to-business marketing to their creative competition this year. I’ve attended several conferences in and remember how empowering and motivating they were. I knew that this event, which recognizes 826 Lions for creative excellence in the global branded communications industry, was one that I might set my eyes on at some point.

Photo by Eric Nopanen via Unsplash

Non-Virtual Reality

The event took place from June 220th – 23rd in Cannes, France, and was officially sponsored by Meta. There were far too many notable brands to mention, but top brands like Amazon, Google, Spotify, Disney, Microsoft, Snapchat, Pinterest, Twitter, Yahoo, and the Wall Street Journal spread out along the Mediterranean Sea to host workshops, chats, keynotes, wellness sessions, lunches, brunches, happy hours and more.

Cannes Lions Awards 2022

The awards were comprised of 9 tracks – classic, craft, engagement, entertainment, experience, good, health, strategy, and titanium – with 28 specialist awards. The part that excited me most about this event was that it was the first year that B2B Marketing was recognized as a part of the engagement category. Sherwin-Williams Coil Coatings won the Grand Prix Award for a campaign called Speaking in Color. Spotify and Apple were among the Gold Lion Winners, Strahl and Pinatex won Silver Lions, and Meta and Heineken won Bronze Lions. There were many other notables. If you’re into marketing you may have seen Spotify’s A Song for Every CMO campaign or Apple’s Escape from the Office. All I can say is great stuff.

Photo by Alexander Shatov via Unsplash

#Hashtag My Retweet

And as if that wasn’t enough the topics covered during the workshops were so inspiring. The topics that really stood out to me were Finding the Fan in Everyone, Reconfiguring Retail, The NFT Revolution, Who Do You Want To Be in the Metaverse, Chipotle’s Transformation Story, The Harmony Theory, and Influence 3.0.

Nobel Laureate Malala Yousafzai, the winner of the Cannes LionsHeat, hosted a session discussing ways to create change with Gen Z.

And here’s a list of some of the celebrities that participated:

  • Gold-winning Olympian Tianna Bartoletta
  • Chicago Bulls basketball player Zach LaVine
  • Writer, producer, and actress Issa Rae
  • Actress Regina Hall
  • And Paris Hilton
  • Grammy Award Winning Recording Artist, entrepreneur, and philanthropist Megan Thee Stallion
  • Model, cultural innovator, activist, and businesswoman Naomi Campbell

This event is definitely one that I hope to experience. If you have the time, there’s some great searchable post-Cannes Lions event content on YouTube and LinkedIn that you might enjoy.

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Support us by shopping with One Hope Wine, a Napa Valley-based wine company that raises money for important causes. The company has donated over $7 million dollars to organizations like the Susan G Komen foundation, Why Hunger, and the Heart Foundation.

You can also shop on Amazon using our link. We do not receive commissions for recommending products but may receive a commission from purchases made using these links.

The Secret to Sunscreen Revealed

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Summer travel is so much fun, but you can’t get so caught up in the excitement that you forget the practical stuff. As a serious checklist writer, I completely believe in creating lists that help you figure out the important stuff that you’ll need for trips to the beach, cookouts, and casual days out and about in the sun. It is so nice to get some sunshine, but the dangers of sun are real deal. While preparing for vacations and weekend trips to the lake house, I hope you are thinking about protecting your skin with sunscreen lotion. A good friend of mine always sends me a reminder – so I’m paying it forward.

Photo via Unsplash

SP – What?

It may be tempting to just grab a hat and run errands in the summer, but taking a few extra moments to dab on some sunscreen has a few proven benefits that you might think are worth your time.  Broad spectrum sunscreen can prevent sunburn, reduce risk for skin cancer, and slow down aging. The FDA recommends SPF 15 or higher and has strict requirements about what claims companies can make to consumers. Check the labels, reapply every few hours, and block skin damage with top sunscreen brands.

Do I Have to Do Math?

SPF stands for Sun Protection Factor. Apparently, the number tells you how long it will take UVB rays to burn your skin. Britannica defines SPF as, “a relative measurement for the amount of time the sunscreen will protect you from ultraviolet (UV) rays.” The longer you plan to be in the sun, the higher SPF you’ll need. And although they are waterproof, experts recommend reapplying after swimming or sweating. Proper application will improve efficiency, so be sure to ask for some assistance (wink).

Photo via Unsplash

I Just Can’t Decide

Okay, so now that we understand the basics – without having to know all about the dermis, epidermis, scary skin cancer risk factors, and photons – which SPF is the most popular right now? What are the top sunscreen brands? According to Amazon, here are a few highly recommended brands.

Neutrogena pulled the highest number of ratings and reviews. The Neutrogena Ultra Sheer SPF 70 Dry-Touch Water Resistant Sunscreen Lotion has 4/5 stars and over 38,000 reviews.

EltaMD UV Clear SPF 46 Face Sunscreen is a best seller. If you have the budget, it may be worth the splurge. It costs $39.00 but has over 31,000 positive reviews.

CeraVe’s 100% Mineral Sunscreen SPF 50 only has 11,000 + reviews, but I’ve always thought this was a good product.

There are so many options. My first choice was Neutrogena Sport Face Oil Free, but I ended up buying the Aveeno face sunscreen and Coppertone body sunscreen.

Sunglasses

Flip Flops

Beach Towel

Beach Bag

Sunscreen.

Loving this blog? Support us by shopping with One Hope Wine, a Napa Valley-based wine company that raises money for important causes. The company has donated over $7 million dollars to organizations like the Susan G Komen foundation, Why Hunger, and the Heart Foundation.

You can also shop on Amazon using our link. We do not receive commissions for recommending products but may receive a commission from purchases made using these links.

Who Else Wants a Simple Buddha Bowl Sauce?

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Photo by iMattSmart on Unsplash

We’ve all heard the saying the secret is in the sauce. This could never be more true when it comes to finding the right sauce for my homemade Buddha bowls. I’ve tried countless sauces, from herb and garlic to mango or just simple ranch. Finding the right tahini sauce is like gambling at a casino and I can never have enough salsa. But somehow all of my trial and error had left me pondering the very secret to making the most delicious Buddha bowl ever! Who else wants an easy buddha bowl sauce?

I’m not so sure I have the budget to invest but I’ve found a few that are pretty good for new cooks who aren’t experts at mixing up elixirs good enough to please the palate.

Photo by Anna Pelzer

Hellman garlic was one that I found to be really good. I could easily pair it with some kale, onions, beans, and chicken and feel satisfied. But I still yearned for the restaurant taste that leaves you wanting to eat the sauce and just forget about the food.

My next try was teriyaki sauce. This was great for Asian dishes and soups. I enjoyed slow-cooking stir-fried veggies and mixing in the sauce to get a sort of Asian-like taste. Eventually, I just went to the store and bought a plate. Am I the only one who gets tired of my own cooking?

My next try was just plain old buttermilk ranch dressing. For a few weeks, it seemed like it could go with everything – vegetables, chicken, and fish. And then it was salsa and cream cheese, but my burning desire for the perfect tahini or avocado sauce that everyone was bragging about still lingered.

Finally, I found a really good sriracha. It was absolutely perfect for my healthy little bowls. So I put it on hold and tried to minimize my intake so I wouldn’t get tired of it. Seems to fit my fancy, but I’m still looking for a comparable backup or two.

Any suggestions, let me know?

If you’re into creating unique, healthy recipes and trying new things you might like this cookbook on Amazon called Buddha Bowls: 100 Nourishing One-Bowl Meals.

Loving this Blog?

Support us by shopping with One Hope Wine, a Napa Valley-based wine company that raises money for important causes. The company has donated over $7 million dollars to organizations like the Susan G Komen foundation, Why Hunger, and the Heart Foundation.

You can also shop on Amazon using our link. We do not receive commissions for recommending products but may receive a commission from purchases made using these links.

B2B Marketing Exchange #B2BMX

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The B2B Marketing Exchange event hosted by Demand Gen Report took place on June 6 – 8, offering informative sessions about current trends and the road ahead for digital transformation. The workshops covered a wide range of topics from ABM 101 to ABM measurement and optimization. My interests were data quality, demand generation, interactive video, and persona development.

Photo by Jamie Albright on Unsplash

Kronologic hosted a session called, “Candy is Dandy, but liquor is quicker. Data is fly, but engagement means ROI.” I had several moments of reflection after the session and thought about the effectiveness of traditional marketing methods in contrast to new-age marketing approaches. My key takeaway was that an effective approach to increasing engagement is possibly finding the right cadence and communicating across multiple touchpoints. Ultimately, improved engagement = higher conversions.

Stanley Black & Decker hosted a session called, “Game – Changing ABE Strategy.”  The conversation was mainly about Account-Based Engagement, which prompted me to think about brands that use social media for customer service and customer support. It was exciting to think about how support cases can enable further customer engagement, help to determine the true voice of the customer, allow brands to learn more about customers, and position them to deliver on expectations.

One book that I read in school was Storybranding 2.0 by Jim Signorelli. I had really enjoyed the material and was excited to see the session called, “Storytelling for Specific Target Audience,” hosted by Microsoft. My key takeaways were understanding the importance of collaboration in overcoming human biases, thinking beyond strategy, and creating content that resonates. I also thought about brands I like and their core values.

Overall, the sessions were very engaging and sparked some really deep thinking on the future of marketing. Other topics explored in the marketing exchange included customer experience, video content, email marketing, and community building – and of course, everyone is talking about ABM. Some of the companies that participated were Demandbase, Drift, RollWorks, Integrate, MRP, and Sendoso.

Loving this Blog?

Support us by shopping with One Hope Wine, a Napa Valley-based winery that raises money for important various causes. The company has donated over $7 million dollars to organizations like the Susan G Komen foundation, Why Hunger, and the Heart Foundation.

You can also shop on Amazon using our link. We do not receive commissions for recommending products but may receive a commission from purchases made using these links.