We’ve all been there – you drive to Sephora looking for “just one lipstick” and somehow leave with a bag of samples, three eyeshadow palettes, and foundation swatches on both arms. That’s the paradox of choice in action. You’re at a crossroad, faced with a choice that could define your look this fall.
Psychologist Barry Schwartz coined the term to explain how too many options can make decision-making harder — and it happens at the beauty store.
Am I looking to make a statement with my makeup look this Fall?
Do I want to look more edgy and reminiscent or bold and eccentric?
Would I prefer a more “makeupless” makeup look?
Sephora’s endless aisles can feel both inspiring and overwhelming, but here’s the good news: narrowing your choices actually makes finding your perfect products more fun. Fall 2025 makeup trends fall are going in two directions — moody and nostalgic (’90s revival, grunge, goth), and boldly artistic (statement lashes, metallics).
When you’re at the crossroad of aisles at your local Ulta, don’t be alarmed!
Use this guide as your go to roadmap for the perfect fall makeup look.
90s-Inspired Lips & Eyes
The ‘90s are back, but better than ever. Think sharp lip liners in colors like rosewood and mauve. Try blurring the edges for a velvety finish and pair it with a matte brown shadow on the eyes. It’s a balanced facade that looks both polished and undone, making it perfect for everyday wear.
As seen in:
Glamour
IPSY
Marie Claire
Goth & Grunge Revival
Moody beauty is always having a renaissance. It’s super authentic and intriguing for any occasion. That’s why gothic-inspired red wine lips and smoky liner is a major hit on the runways and in editorials. Going for a modern twist? These dark accents go well with glowing, fresh skin.
As seen in:
Allure
Marie Claire
IPSY
Dramatic Lashes
Lashes are taking center stage this season. We’re not just talking about your every day winged tip or fluttery eyes…the most versatile trends are bright and bold, ranging from tinted mascaras in burgundy and brown to feathered, editorial-style falsies. You can keep it subtle or go full runway drama.
As seen in:
Who What Wear
IPSY
Bronzer Over Blush
Blush is still cool but this fall bronzer is stepping up as the go-to for warmth and definition. Do the rosy cheeks, but also try a sculpted, sun-kissed makeup look that carries the summer glow into crisp autumn days.
As seen in:
Who What Wear
IPSY
Metallic & Gilded Details
This fall makeup trend proves that shimmer isn’t just for the holidays. Gold lids, chrome lips, and even rhinestone accents are making everyday looks more glamorous. Whether you swipe on a fancy shadow or go bold with foil finishes, metallics are the season’s ultimate head turner.
As seen in:
Harper’s Bazaar
IPSY
Want to give your look an instant update?
Here are a few editor-approved picks to bring Fall 2025’s trends to life:
Charlotte Tilbury Lip Cheat in Pillow Talk Intense
MAC Lipstick in Diva
Benefit BADgal Bang! Burgundy Mascara
Fenty Sun Stalk’r Bronzer
Pat McGrath Labs EYEdols Eyeshadow in Gold Standard
We’ve got your back! When you’re at a fork in the road, wondering which makeup look will define your fall style, just consult this expert guide for the season’s top makeup and beauty picks.
So Healthy & Well 