New York Fashion Week is one of the biggest and most iconic fashion events in the world.

What started in 1943 as “Press Week” is now a launching pad for designers, emerging talent, and brands. 

But fashion isn’t the only headline. Beauty brands are always in the mix, whether it’s backstage, on the front row or center stage.

This year NYFW was amazing with exciting new makeup and beauty debuts and immersive brand experiences.

Beauty Launches

Jones Road Beauty

Founded by legendary makeup artist Bobbi Brown, the brand introduced:

A new line of creamy eyeshadow sticks

Nine wearable neutral shades

Their first evening fragrance called “En Route”

The launch was giving effortless sophistication vibes with an elevated signature clean-girl polish.

Christian Siriano 

Runway Beauty Collaboration

Siriano revealed a 7-piece beauty collection priced under $50. The formula is based on marine biotechnology.

The word is that the models backstage got a chance to try the product firsthand and the ornate bold fuchsia packaging was a pleasant surprise.

Eckhaus Latta x Dieux Skin

The duo released a limited-edition “Forever Eye Mask” inspired by lunar cycles, which was a nice nod to duality and renewal.

Immersive Beauty Moments

Yves Saint Laurent LOVE 24/7

The immersive, bodega-themed pop-up in SoHo delivered interactive makeup and fragrance experiences centered around the Libre line. You can still catch some exciting celebrity photos from the event on social media or Google. 

Vital Proteins – The Vital Diner

Vital Proteins hosted a backstage pop-up celebrating the beauty and wellness crews behind the scenes. This event was in partnership with celebrity makeup artist Patrick Ta.

Next Stop: London 🇬🇧

There’s more to come at London Fashion Week Fall/Winter 2026. Expect even more fashion and beauty inspiration.