Fall Makeup Trends 2026

The new fall season just officially began a few days ago, and it’s making its way into our makeup bags. From moody berry lips and blurred liner to glowing cheeks and rich, autumn-inspired shades, the season is giving us plenty of reasons to refresh our makeup and beauty routines. And this year, our favorite brands are making it easier than ever with new makeup kits and curated collections designed to give us the whole makeup look in one box. 

Refresh your Makeup Bag with the Beauty Brands

Marc Jacobs Beauty 👀
Marc Jacobs Beauty is back and just in time for your fall makeup refresh. The brand has returned to Sephora with reimagined formulas and that collectible packaging we all remember. The timing couldn’t be better. The new line features bold, bright designs, and maximalist products for the eyes, lips and cheeks. 

Shop Marc Jacobs Beauty at Sephora⁠

Charlotte Tilbury 🍂💄
If fall had a luxury makeup bag, Charlotte Tilbury would definitely be in it. The brand is known for its signature products and glamorous, celebrity makeup looks. These curated kits make it easy to pull together a polished fall makeup look without having to figure it out on your own. 

Shop Charlotte Tilbury Fall Makeup⁠

MAC Cosmetics 🍂🤎
MAC is bringing the perfect little dose of fall drama with its Night Nude Look in a Box. This four-piece set is made for creating that effortless nude look that can easily transition from day to night. Think softly defined eyes, a polished complexion, and a slightly sultry finish that feels just right for autumn.

Shop MAC Night Nude Look in a Box⁠

Pat McGrath Labs
Ready to turn heads this fall? 🍂💄 Pat McGrath Labs is made for those rich, statement looks. Think metallic lids, smoky eyes, deeper shades, and plenty of glamour. The Divine Rose Jet-Set Kit is a perfect pick for the season if you want your fall makeup to feel a little more bold, luxurious, and definitely not boring. 

Shop the Pat McGrath Divine Rose: Jet-Set Kit⁠

Autumn is all about richer shades, defined eyes, glossy lips, and makeup that feels a little more polished without trying too hard. If you’re ready to switch up your beauty bag for the season, you’ll want to keep these brands on your radar. 

More Fall Beauty Trends

Byrdie

Cosmopolitan

Allure

Fall Makeup Trends 

We’ve all been there – you drive to Sephora looking for “just one lipstick” and somehow leave with a bag of samples, three eyeshadow palettes, and foundation swatches on both arms. That’s the paradox of choice in action. You’re at a crossroad, faced with a choice that could define your look this fall.

Psychologist Barry Schwartz coined the term to explain how too many options can make decision-making harder — and it happens at the beauty store. 

Am I looking to make a statement with my makeup look this Fall? 

Do I want to look more edgy and reminiscent or bold and eccentric? 

Would I prefer a more “makeupless” makeup look?

Sephora’s endless aisles can feel both inspiring and overwhelming, but here’s the good news: narrowing your choices actually makes finding your perfect products more fun. Fall 2025 makeup trends fall are going in two directions — moody and nostalgic (’90s revival, grunge, goth), and boldly artistic (statement lashes, metallics). 

When you’re at the crossroad of aisles at your local Ulta, don’t be alarmed! 

Use this guide as your go to roadmap for the perfect fall makeup look.

90s-Inspired Lips & Eyes

The ‘90s are back, but better than ever. Think sharp lip liners in colors like rosewood and mauve. Try blurring the edges for a velvety finish and pair it with a matte brown shadow on the eyes. It’s a balanced facade that looks both polished and undone, making it perfect for everyday wear.

As seen in: 

Glamour 

IPSY 

Marie Claire 

Goth & Grunge Revival

Moody beauty is always having a renaissance. It’s super authentic and intriguing for any occasion. That’s why gothic-inspired red wine lips and smoky liner is a major hit on the runways and in editorials. Going for a modern twist? These dark accents go well with glowing, fresh skin.

As seen in: 

Allure 

Marie Claire

IPSY

Dramatic Lashes

Lashes are taking center stage this season. We’re not just talking about your every day winged tip or fluttery eyes…the most versatile trends are bright and bold, ranging from tinted mascaras in burgundy and brown to feathered, editorial-style falsies. You can keep it subtle or go full runway drama.

As seen in: 

Who What Wear 

IPSY

Bronzer Over Blush

Blush is still cool but this fall bronzer is stepping up as the go-to for warmth and definition. Do the rosy cheeks, but also try a sculpted, sun-kissed makeup look that carries the summer glow into crisp autumn days.

As seen in: 

Who What Wear 

IPSY 

Metallic & Gilded Details

This fall makeup trend proves that shimmer isn’t just for the holidays. Gold lids, chrome lips, and even rhinestone accents are making everyday looks more glamorous. Whether you swipe on a fancy shadow or go bold with foil finishes, metallics are the season’s ultimate head turner.

As seen in: 

Harper’s Bazaar 

IPSY 

Want to give your look an instant update? 

Here are a few editor-approved picks to bring Fall 2025’s trends to life:

Charlotte Tilbury Lip Cheat in Pillow Talk Intense

MAC Lipstick in Diva

Benefit BADgal Bang! Burgundy Mascara

Fenty Sun Stalk’r Bronzer

Pat McGrath Labs EYEdols Eyeshadow in Gold Standard

We’ve got your back! When you’re at a fork in the road, wondering which makeup look will define your fall style, just consult this expert guide for the season’s top makeup and beauty picks.

Fall Beauty Trends 2022

The fall has finally arrived and I find myself rushing to catch those last long, sunlit days before the time change. This year, I feel slightly prepared. It is personally my favorite time of the year – just before the holiday rush and New Year’s spark – when I’m wishing for a pumpkin latte and a cozy sweater. The beauty of nature in this season is so awe-inspiring, as is the assortment of colorful fall beauty trends.

Here are a few things I’m ‘falling’ for:

Photo by Qasim Malick on Unsplash

Bold Lips

A lot of the articles and reviews I’ve been reading have been talking about lips. A bright color can easily transform a simple outfit into a ‘look’. Turn heads in any room with a bold matte like Red Carpet Red from Charlotte Tillbury. Grab the Matte Revolution Lip Kit for $52, but don’t kiss and tell.

Smudged Liner

Kiss perfection goodbye. Add a little smudge to those almond eyes and you’re the bae. If you like to be daring with your dazzle, this is the perfect trend for you. Everybody likes wings, but creative eyeliner is really fun. Allure says to use a creamy pencil to create a soft shadow below your lower lash to create this perfectly flawed edgy look. Just a few soft strokes and you’re runway ready!

Photo by Roxana Maria on Unsplash

Graphic Liner

Celebrities are raving about California makeup artist David Valesquez. You can find tons of inspiring shots on his Instagram featuring unique color liners from bright purples and creamy bronze to glittery golds and baby blues. There’s more than one way to be fabulous and with graphic liner, the world is yours.

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