From Black Friday Bestsellers to Cyber Monday Bargains

The results are in….

We browsed, we price matched, we shopped.

Yes, we came, we saw, we conquered.

The beauty aisles, that is!

If you’re wondering what was hot for Black Friday this year and still looking for a few good gifts, here’s the top #makeup and #beauty items that everyone was into this year. 

Charlotte Tilbury Light Wand Duo

$32.00 (Valued at $44.00)

As seen on Tik Tok. This super popular highlighter and blush duo features the shades Pinkgasm and Spotlight. 

www.charlottetilbury.com

Jones Road Miracle Balm

$40.00

Allure Best of Beauty Winner. Moisturizing face, cheeks, and lip balm that you can use as a blush, highlighter or bronzer. 

www.jonesroadbeauty.com

Merit Flush Balm Blush

$24.00

Lightweight creamy tint formulated with Vitamin E and microfine pigment powders. 

www.meritbeauty.com

Laura Geller Baked Palette

$46.00 (Regularly $126.00)

Top selling eyeshadow palette featuring neutral shades like Tahitian Glow, Oyster, Sunstone, Almond and Pink Buttercream. 

www.laurageller.com

Fenty Beauty Gloss Bomb

$30.00

Creamy lip luminizer available in pretty shimmering shades. These buildable wands are formulated with shea butter and have a peach vanilla scent. 

www.fentybeauty.com

What were your favorite deals this holiday season? What’s the one beauty or makeup item that you’re super excited about? 

Share your experience with So Healthy and Well!

Beauty Secrets for the Holidays

Have you ever looked back at your Thanksgiving family photos and felt a little… uneasy?

Maybe the lighting was bad, your foundation looked weird, or your lipstick disappeared between the turkey and dessert. The only thing you could think was, “If only I had worn that peachy blush or a festive cranberry-colored, smudge-proof lipstick… these photos would’ve been perfect.”

Fortunately, we have countless AI tools, filters, and editing apps that can fix almost anything these days. But nothing beats a holiday filled with great memories, gratitude and incredible photos. Instead of relying on digital corrections, why not set yourself up for success with a Thanksgiving makeup look that shines through cooking, conversation, and turkey carving?

This blog will help you do exactly that.

A Solid Foundation 

Level set this year by starting with a long wear base that makes you look polished and photo-ready. These luxurious foundations will make the moment last: 

Estée Lauder Double Wear Stay‑In‑Place Foundation 

  • #1 Foundation in the US
  • 24-hour wear with no touch ups
  • Over 55 oil-free shades 
  • Sweat, heat, and humidity resistant 

Lancôme Teint Idole Ultra Wear Foundation

  • 24-hour coverage for all skin types
  • Breathable, buildable shades that blurs imperfections nicely
  • Infused with hyaluronic acid, Vitamin E, moringa, and prebiotics
  • Better looking skin in 4 weeks

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation

  • Allure readers Choice Award Winner 
  • Lightweight, buildable and undetectable 
  • Unique, climate-adaptive technology 
  • Noncomedogenic

Charlotte Tilbury Airbrush Flawless Foundation

  • Polished, airbrushed look — perfect for photos
  • Biomimetic second skin technology 
  • Targets visible signs of aging, hyperpigmentation, and uneven skin tone

Dior Backstage Face & Body Foundation

  • Buildable coverage from natural to high perfection
  • Ultra fine texture that easily blends with skin 
  • Hydrates the skin all day long
  • 94% natural origin ingredients

ILIA True Skin Serum Foundation

  • Medium coverage, natural finish without the cakey look
  • Smooths and refines skin tone 
  • Noncomedogenic with Niacinamide and Allantoin 

Seasonal Shades 

During the holiday season many of the top beauty brands make exciting new palettes that are perfect for every occasion. Here are a few you might try: 

  • Peach blush for a fresh, healthy and warm holiday makeup look
  • Burnt orange or golden-brown eyeshadows that photograph beautifully
  • Soft bronze shades to subtly sculpt your face and give you a festive look 

These tones complement autumn décor, candlelight dinners, and most importantly—your skin tone in pictures.

Smudge-Proof Memories

One of the most important steps in creating your holiday makeup look is your lipstick. On Thanksgiving day, there’s sipping, snacking, talking, laughing and of course, selfies. Long-wear lipsticks last and will keep you looking polished in every candid shot. Here are a few top picks this year. 

  1. Maybelline SuperStay Matte Ink
  2. Fenty Beauty Stunna Lip Paint
  3. Sephora Collection Cream Lip Stain
  4. Rare Beauty Lip Soufflé Matte Lip Cream
  1. L’Oréal Infallible Pro-Matte Liquid Lipstick

So before you say….

“I’ll just polish the photos with filters or AI tools if I don’t like them!”

Try showing up with a makeup look you like beforehand.  With the right colors, long-wear products, and simple techniques, you can create a Thanksgiving look that not only holds up all day but also makes every family photo a keeper. Now that’s something to be thankful for! 

2025 Black Friday Beauty Deals

Somewhere in the cosmetic universe,

the Stars have aligned…


Bringing you bigger and better beauty deals this holiday season.

If you’ve been manifesting the most glamorous time of the year and wishing for a fab Black Friday and Cyber Monday, the universe just said yes! 

Here is where the best holiday bargains are shining bright:

Stop by Sephora and you’ll find amazing deals for makeup lovers. This year’s Black Friday bargains include holiday favorites, limited-edition beauty sets, and rarely discounted makeup must haves.

Top Picks:

• Beautyblender Bounce Liquid Whip Foundation – oil free, long-wear coverage infused with hyaluronic acid and white birch extract


• Fenty Beauty Icon Velvet Liquid Lipstick – bold and creamy, high impact lip shades

Ulta’s Black Friday event has already started, offering up to 40% off makeup, skincare, and self-care essentials. Stock up on these signature picks while supplies last.

Top Picks:

• 40% off Morphe Brush Sets – the perfect set of essential brushes for makeup perfection


• $10 Prestige Mini Products – high end beauty brand minis by Tarte, MAC and more

Macy’s is another great spot for Black Friday deals. Discover hundreds of discounted items from dreamy makeup and luxurious skincare to captivating fragrance for everyone on your wish list. 

Top Picks:

• Clinique Even Better Makeup with SPF 15 – dermatologist created, lightweight foundation for all skin types


• Macy’s All You Need Beauty Set – 7-piece collection including products from Tarte, Lancome, Smashbox, Bumble and Bumble, and Bobby Brown

• Blush Balm Lip + Cheek Trio – multitasking red, pink and coral colors for the lips and cheeks

And don’t forget about Nordstrom!  Choose from a selection of beauty deals and festive gift-with-purchase offers from high-end brands. Get more bang for your buck with up to 60% off top makeup products this Black Friday. 

Top Picks:

• Anastasia Beverly Hills Space Dust Powder – Illuminating sparkle for the face, eyes, or body


• Siia Everlasting Makeup Setting Spray – Moisturizing mist that makes your makeup last all day long

No matter where you choose to shop, these Black Friday deals are truly out of this world!

Your #1 Holiday Makeup Gift Set Guide

Every year, we promise ourselves we’ll start shopping early. And every year… here we are, two peppermint mochas deep, panic-Googling “best holiday makeup gifts 2025.” Don’t worry—we’ve got you covered. These dazzling makeup sets are guaranteed to make last-minute shopping a breeze.

This year’s vibe? Think frosted glam—icy highlighters, metallic lids, and glossy lips that catch the light from every angle. Sustainable packaging and refillable products are also making waves, proving that beauty can be both gorgeous and green.

Beauty on a Budget

You don’t have to break the bank to give a great gift. Drugstore favs like e.l.f. and NYX have affordable holiday makeup gifts that deliver major glam without the splurge. 

The Glitze is e.l.f. Glitzing 24 day Advent Calendar – limited edition holiday set featuring makeup and skincare items, brushes, and festive shades. 

NYX Professional Makeup’s Gingerbaddie Holiday Shadow Palette – mattes, shimmers and metallics in a sweet gingerbread inspired package. 

Holiday Buttermelt Face Palette by NYX Professional Makeup – travel size blush and highlighter set made with a smooth and creamy formula. 

Merry Glamorous 

If your bestie has serious glow goals, grab one of these beauty kits by Charlotte Tilbury or Fenty Beauty. Their holiday makeup sets are bringing sparkle straight to the Christmas tree. 

Charlotte Tilbury Pillowtalk Lip and Cheek Trio Makeup Gift set – nude pink make up set featuring the beauty brands award winning highlighter wand, lip liner, and plumping lip gloss. Also available in super nudes. 

Fenty Beauty Gloss Bomb Vault – makeup bag filled with 10 full sized limited edition shades straight from the holiday glow up collection. 

Luxury Without Limits

Want to go all out? Dior, Pat McGrath, and NARS have you covered with limited-edition collections that are almost too pretty to use (almost).

Dior Natural Glow Ritual Holiday Gift Set – shea butter and cherry oil infused Dior Addict lip glow, Dior Addict lip moisturizer in a delicate pink shade, and Dior’s revitalizing Capture day cream wrapped in a luxurious sparkling pouch.  

PAT McGrath Labs Divine Rose Jet Set Kit -Divine Rose lipstick, Mini LUST gloss, Fetish Divinyl Lip shine and Divine Blush gift set for effortless, layered holiday lip and cheek looks. 

NARS Endless Orgasm Vault – full sized eye, lip and cheek products in a trendy peach-pink shade. Cosmetic bag included. 

With these nifty makeup gift sets, you can’t go wrong. Tackle your holiday list with ease! Win the hearts of every makeup lover this year and remember, the greatest gift of the season is giving.

Checklists – The Ultimate Self Care Hack

#ChecklistDay #SelfCareTips

As the busiest season of the year approaches, there’s no shortage of things to do. Between Halloween costumes, candy, and makeup, Thanksgiving grocery runs and dinner prep, and Christmas gifts, cards, and decorations, it’s easy for even the best planner to feel overwhelmed.

That’s exactly why checklists are such powerful tools — and why Checklist Day (yes, it’s a real thing!) is officially celebrated every year on October 30th.

Sounds a bit surreal, doesn’t it? But the history is pretty fascinating — the concept of a checklist actually originated as a safety measure in aviation, designed to help pilots avoid overlooking critical steps before takeoff. Today, we may not be flying planes, but the same principle applies: checklists keep us grounded, focused, and on track — especially during the holiday rush.

Beyond practicality, checklists are also a form of self-care. Staying organized and efficient helps reduce stress, save time, and bring a little order to the chaos that often comes with the end of the year.

So, why not celebrate Checklist Day by creating a few of your own? Whether it’s for holiday shopping, meal prep, or simply managing your weekend chores, a good checklist can turn overwhelm into accomplishment.

Here are a few tips to make the end of the year a breeze and set the stage for a productive, peaceful season ahead:

Thinking of a Master Plan

Take some time to consider the task at hand. Start by clarifying what you need to accomplish. Is it decluttering your space, planning a holiday menu, or organizing your gift list? A clear focus makes your checklist more purposeful.

Seek and Find Results

Observe Yourself. What tasks do you usually miss or skip? Do you find yourself running back to the store for forgotten items or realizing you overlooked a spot while cleaning? Pay attention to these habits — they’ll show you where your checklists can help most.

In No Logical Order

Write a Random List — Then Sort and Categorize. Do a quick brain dump of everything on your mind, then group related tasks together (home, work, holiday, errands). This turns chaos into clarity.

Duly Noted

Create Notecards or Sticky Notes. If you’re visual, write tasks on sticky notes so you can rearrange and prioritize them easily. Plus, it’s oddly satisfying to crumple or peel one off when you’re done.

Digitize the Day

Use Digital Devices. Apps like Google Keep, Notion, or Trello make it easy to track tasks and sync them across your phone or laptop. Perfect for busy days when you’re bouncing between errands.

Congrats to You

Reward Yourself for Completing Tasks. Celebrate your progress — big or small. Whether it’s enjoying a quiet coffee, watching your favorite show, or buying that seasonal candle, small rewards keep you motivated.

Final Thought:

Checklists aren’t just about marking off boxes — they’re about creating space for what really matters. This Checklist Day, take a few minutes to organize your thoughts, simplify your to-dos, and set yourself up for a calmer, more joyful end of the year. That’s what self care is all about.