5 Social Media Tools That Really Work

One thing that I have learned about social media marketing is that it is always changing. Sites like Facebook, Instagram, YouTube, Pinterest, and Snap Chat are always doing something new. Influencers and experts rant and rave about new algorithms, features, and functions and social media marketers ride the wave onto the next thing. It can be challenging to keep up with it all and even more difficult to sift through the tips and trends to find out what works. I learned a lot about social media management in school, but it is always exciting to check out recent trends. I took some time to take a peek at the latest developments in the social media marketing world and discovered some good stuff.  

Photo by Firm Bee via Unplash

There are some great new tools for Content and Automation

As far as content is concerned, I found a few resources that make it easy to create content that your audience will relish. Ivory Mix and Pixi Stock impressed me with amazing stock photos with a variety of color schemes and appealing backgrounds. I used to have a hard time finding diverse photos in the past, but Pixi Stock gives you a great selection if you aren’t able to hire a photographer to create your own custom photos.

Regarding content planning I must say that I have used several apps to plan content, but I really liked Tail Wind. The app design is seamless. It allows you to easily measure social media activity. You can automate posts, review hashtag performance, and see what posts people like the most. It also gives you recommendations for scheduling posts. There are a myriad of quality content planning apps to choose from like Planoly, Plann, and Preview, but I would definitely give this one a try.

Words are still everything.

As a former copywriter, I learned a lot about keywords and search engine optimization years ago. It was nice to see that keywords are still very important when it comes to social media marketing and blogging. I took a peak at the Stupid Simple SEO site for a quick refresher. Mike Pearson was the truth and had some really great insights.

Photo by Merakist via Unsplash

You can send amazing emails with Convert Kit.

Email marking can compliment blogging and social media marketing, but sometimes it can be intimidating. Tools like Convert Kit make it easy to create emails to engage your followers. This site shares some really great tips and videos to help you get started. In just a few clicks, you can easily promote your brand with Convert Kit.

Instagram offers even more options to interact with friends.

I must admit I have been a little scared of trying out new Instagram tools. I am not that into doing videos, but everyone has been talking about how much video content performs so well for a long time. A lot of social media influencers gave good reviews on Reels — I might just be inspired to give it a try. It is not technically a new feature, but according to social media expert Christina Galbato, Reels is still a popular way to grow your Instagram audience.

I could spend hours clicking away on the internet checking out new social media marketing trends. One thing is for sure – everybody has their own way of doing things online and their preferred way to do it.

Amazon Prime Day Wish List

There are hundreds of notable holidays and special events throughout the year that inspire shoppers to pull out their credit cards and swipe it up. For many, the holiday season is the best time to get your good ole shopping fix on. Around Easter you can always catch some good sales and deals too. And of course everyone loves Black Friday!

AMAZON PRIME DAY is for the real deal online shoppers. I use Amazon Prime a lot year round but I must admit that I missed the event last year. This year I made up my mind to join in on the excitement of global online shopping.

Here are a few hot items I’m keeping my eye on.

Michael Kors Sunglasses

Mario Badescu Facial Spray

BIOSILK Trio Value – Shampoo, Conditioner, and Silk Therapy

Top Three Sizzling Summer Makeup Trends

Photo by Edz Norton

If you are thinking about ways to spice up your summer look and try out something new, top makeup artists and cosmetic enthusiasts are seemingly in agreement on a few things. Now is the time for bold black eyeliner, polished eyebrows, and effortless looking foundation. With temperatures rising and restrictions from COVID-19 lifting, your mask-less outings will be all the more glamourous with these stylish makeup trends.    

#1 Graphic Eyeliner

Perhaps you have always thought of dark eyeliners as a bit much. Maybe you just couldn’t think of the right occasion to showcase your artistry. If you are feeling more adventurous this year and are in the mood to express your creativity and spice up your makeup life, graphic eyeliner is in this season.

According to Cosmopolitan, dramatic eyeliners that accent they eyes in a variety of ways are a trend this summer. If you are into that you might try eyeliner that shapes the bottom and top of your eyes, extend your almond eye shape more, or even fills the full eye lid.

#2 Brushed Up Eyebrows

As far as eyebrows go, some like a soft arch, some like straight brows, and some like a high arch. This year the brushed-up eyebrow is really popular.  If the quarantine has left you a bit isolated and hairy, the full eye-brow might be a good look for you.

#3 No Makeup Makeup – Dewey Skin

Another steamy summer trend is dewy looking makeup that looks so good that it appears as if you are not even wearing it. InStyle magazine says this look can be achieved by keeping skin hydrated, using a good primer, and selecting a base that closely matches your natural skin color.

For instant lavishness, try one or all of these this season.

Happy Spring 2021

Today marks the first day of the 2021 spring season. Many also recognize this day as the Spring Equinox, the start of the Persian New Year – Nowruz Mubarak, Ostara, and Holy Hai, This means a little extra sunlight, spring cleaning, and a change in the earth’s elliptical orbit. For makeup enthusiasts, this means switching up a few products. Now is the time for that bright fuchsia lipstick, teal eyeshadow, and peach blush.

According to Vogue, fuchsia gets a good look because of its versatility. You can easily go from a light and prissy glam to a bold, dramatic display with the right bright pink. Paris recommends a little glitter and a matte base for a timeless spring palette. I can surely agree. I always tend to go back to my classic pinks or even peach tones to keep a cheery bright glow.

Burts Bees also recently mentioned a few makeup tips for the spring. Their twitter feed lit up with comments on ways to purge of your old makeup at the start of the spring. Their top spring essentials are products like the deep moisture bundle, lip shimmer, very volumizing pomegranate shampoo, lavender and honey hand cream, and satin lipstick. I instantly fell in love with the hydrating facial mist and love everything micellular.

Another line that launched a new collection just in time for the spring is AVON. Several twitter feeds featured images of the 3-in-1 palette with pastel colors like pink, gold, purple, and blue for the eyes and cheeks. I must say that these soft colors are my favorite and I enjoyed the touch of glimmer.

On a more serious note I am deeply saddened by what is going on with this hatred in Atlanta. It would be an injustice to not mention my concern and recognition of the connection that I have had with the Asian community through the years. I pray for healing and justice for all of those affected.


3 Dazzling Makeup Ideas for Mardi Gras 2021

Parades have been cancelled for Mardi Gras 2021 due to COVID 19 but many of us are still planning to grab our masks, beads, and top hats. Even though we are still in quarantine we can still find ways to have fun. For makeup lovers this means celebrating Carnival with some exciting new Mardi Gras inspired looks.

If you are looking for ways to play around in your makeup and enjoy the festivities indoors, here are a few ways to get your glow on.

Color It Up

The traditional Mardi Gras colors are Purple, Green and Gold. Morphe sells a colorful eyeshadow palette called 35M BOSS MOOD ARTISTRY PALETTE with shades like Popstar, Hello Sunshine, and Light of the Party to create your perfect festive palette.

Let It Shine

Liquid Eyeshadow by Too Faced can spice up your makeup while you catch that Mardi Gras vibe in the middle of the living room.

Make It Glam

There can never be enough glitter when it comes to Fat Tuesday. Celebrate in your own way by adding a touch of glitter eyeliner to your Mardi Gras look this year.